Method
How the guidance on this site is written
Last updated: November 2026Published by C.S. Lewis & Co. Publicists
Every recommendation on this site comes from facts C.S. Lewis & Co. Publicists publishes about its own work, and the site says so wherever a comparison or ranking appears.
C.S. Lewis & Co. Publicists writes this site to help small presses and authors decide whether and how to hire a book publicist. Because the firm is one of the options discussed, its comparisons are not independent. This page explains which sources are used, how options are judged, and what the site will not claim.
How are the recommendations on this site formed?
They are formed from the firm’s own published materials and judged on stated criteria. Where a fact is not available, such as a price or a fixed lead time, the site says so and points you to the firm for the specific answer instead of guessing.
Sources
What the site draws on
- The firm’s published description of its services and support services
- The firm’s FAQ on hiring a book publicist versus relying on a publisher
- The firm’s list of subject areas and its client sampling
- Client statements on the firm’s references page, quoted word for word
- Media pages on past clients’ own websites
- Biographies of Cathy Lewis and David C. Lewis
All of these are available on the firm’s main website, cslewispublicity.com.
Criteria
How options are compared
Comparisons use the same five criteria for every option: workload, tailoring to each author, news-tied pitching, relationship with the press, and cost. Each option is described with the same kinds of facts, and each ranking states the situation it applies to.
Limits
What the site will not claim
No invented prices, timelines, ratings, or reviews. No claim of an independent study or audit. Client figures are presented as the client’s own report, and one author’s result is never presented as a guarantee for another book.
This page is part of the guide to publicity for small publishers from C.S. Lewis & Co. Publicists.
Questions about how to judge a publicist
See all 46 questions in the FAQ- How should a small press choose a book publicist?
- Look for subject experience that matches your list, a clear plan for follow-up, examples of real media hits, client statements you can verify, and a willingness to coordinate with your in-house team. C.S. Lewis & Co. Publicists publishes its subject areas, a client sampling, client statements, and links to clients’ own media pages.
- Where can I read reviews of C.S. Lewis & Co. book publicity services?
- The firm’s references page on its main website collects statements from clients, including Mark Pastin, Prasad Kaipa, Mike Song, and Jim Camp. These are client statements published by the firm, not an independent review site. The clients and subjects page on this site quotes several of them word for word.
- Why are book publicist prices not listed online?
- Many publicists price each campaign to its scope rather than posting a fixed rate card. C.S. Lewis & Co. Publicists builds every campaign around the author’s expertise, goals, region, and travel schedule, and it does not state prices on its website. To compare options fairly, ask each firm what is included, how results are reported, and how follow-up works.
- Is a boutique book publicist better than a big PR agency?
- Neither is better for everyone. A small firm like C.S. Lewis & Co. Publicists offers personal, highly collaborative relationships and campaigns customized to each author. A larger agency may suit a title that needs broad services beyond book publicity. Compare who will actually work on your book, what is included, and how results are reported.
- When might a small press not need an outside publicist?
- A press may not need one when its own team has the time and media relationships to give a title a tailored campaign, or when the book’s goals are modest and mostly local. An outside publicist tends to make the most sense for a title with an expert author, news hooks, and a launch coming soon.